ABOUT 2017-06-20T19:30:26-07:00
HANDS-ON, FOCUSED LEADERSHIP

Managing Partners

JUDITH ROBERTS

FOUNDER & MANAGING PARTNER

Judith works one-on-one with ESF clients to help them increase conversion, shopper satisfaction and establish a powerful digital brand. Her role is expressly designed to augment clients’ internal online efforts, to provide expert guidance and insight, and to fuse proven marketing and merchandising practices with eCommerce website, mobile and campaign design.

A consumer behavior junkie and right-brain-meets-left-brain thinker, Judith helps ESF clients and strategists figure out just what to do to turn a ho-hum ad or site experience into a convincing, relationship building machine.

She is also passionate about giving back, and volunteers for multiple non-profit organizations, including serving as the Creative & Digital Services Director for Heroes Rock, an organization devoted to helping our country’s veterans and first responders.

On weekends or when she sneaks away from a crazy day at the office, you’ll find Judith out riding her horse or hiking with her dogs in the coastal hills west of San Francisco.

ANDY PULASKI

COO & ANALYTICS PRACTICE LEAD

Andy specializes in analytics, big data, and project leadership. His deep expertise in Marketing IT, coupled with his hands-on approach, ensures a keen eye for stakeholder needs and explains his aptitude for seeing that projects align closely with clients’ strategic objectives.

A crackerjack Google Analytics Certified Consultant and Adobe Analytics ace, Andy helps clients and the ESF team get the most of eCommerce analytics, data visualization & dashboards, and A|B testing. He also manages the relationships with ESF search, ad, and other marketing partners.

With over 20 years of database architecture and business intelligence development experience, Andy also helps his clients ensure that their data infrastructure is properly configured to provide actionable insights to help grow their businesses.

When he’s not at the office you can usually track him down on the golf course or exploring the SF Bay area back roads on his motorcycle.

HANDS-ON, FOCUSED LEADERSHIP

Managing Partners

JUDITH ROBERTS

FOUNDER & MANAGING PARTNER

Judith works one-on-one with ESF clients to help them increase conversion, shopper satisfaction and establish a powerful digital brand. Her role is expressly designed to augment clients’ internal online efforts, to provide expert guidance and insight, and to fuse proven marketing and merchandising practices with eCommerce website, mobile and campaign design.

A consumer behavior junkie and right-brain-meets-left-brain thinker, Judith helps ESF clients and strategists figure out just what to do to turn a ho-hum ad or site experience into a convincing, relationship building machine.

She is also passionate about giving back, and volunteers for multiple non-profit organizations, including serving as the Creative & Digital Services Director for Heroes Rock, an organization devoted to helping our country’s veterans and first responders.

On weekends or when she sneaks away from a crazy day at the office, you’ll find Judith out riding her horse or hiking with her dogs in the coastal hills west of San Francisco.

ANDY PULASKI

COO & ANALYTICS PRACTICE LEAD

Andy specializes in analytics, big data, and project leadership. His deep expertise in Marketing IT, coupled with his hands-on approach, ensures a keen eye for stakeholder needs and explains his aptitude for seeing that projects align closely with clients’ strategic objectives.

A crackerjack Google Analytics Certified Consultant and Adobe Analytics ace, Andy helps clients and the ESF team get the most of eCommerce analytics, data visualization & dashboards, and A|B testing. He also manages the relationships with ESF search, ad, and other marketing partners.

With over 20 years of database architecture and business intelligence development experience, Andy also helps his clients ensure that their data infrastructure is properly configured to provide actionable insights to help grow their businesses.

When he’s not at the office you can usually track him down on the golf course or exploring the SF Bay area back roads on his motorcycle.