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Leverage your eCommerce investment.
This project, focused on merchandising,
conversion and sales opportunities is
designed to find and isolate the things
you can implement that add up to sales
growth, more customers and brand/site
loyalty. Using our proven SiteViewTM
method, we will:
 | | Evaluate dozens of essential | | | website elements such as
navigation, shopping cart and
checkout and up/cross-sell
effectiveness
| | | Assess merchandising and sales | | | messaging effectiveness
| | | Investigate email, search and | | | other off-site marketing program
site integration and conversion
effectiveness
| | | Evaluate and benchmark against | | | Client Company direct and
indirect competition
| | | Recommend relevant site | | | feature, functionality and
interface enhancements
| | | Tie key observations and | | | assessments to specific
recommendations and findings
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Supercharge your eCommerce efforts and
your team with this stimulating one or two
day forum. A hands down ESF customer
favorite! Together, we will:
| | Explore eCommerce trends and best | | | practices and their influences on
customers and competitors
| | | Thoroughly review the website and | | | onlire practices using our proven
SiteViewTM and eMOATM methodology
| | | Uncover untapped opportunities
| | | Define a realistic and executable | | | online strategic plan
| | | Recommend and prioritize website | | | design, feature & functionality
enhancements
| | | Facilitate a discussion and high-level | | | review of existing marketing program
| | | Identify new opportunities for | | | customer acquisition, retention and
sales growth
| | | Establish guiding principles and a | | | productive framework for evaluating
future opportunities in an efficient
manner
| | | Structure a tactical road map and | | | action plan
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This five star service is designed to
isolate and prioritize those
marketing programs most closely
aligned with corporate channel goals
and objectives. Specifically, we will:
| | Review your marketing | | | programs and draw relevant
industry comparisons
| | | Identify potential customer | | | acquisition, retention and
sales& customer development
programs
| | | Evaluate benefits, challenges | | | and risks associated with
various online marketing
opportunities
| | | Discuss acquisition and | | | retention program options
and prioritize as appropriate
| | | Create a marketing vendor | | | “short-list”
| | | Facilitate at least one online | | | or in-person meeting to
review findings and prioritize
recommendations
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